Esfera. A health center to live your best self.

The Esfera visual identity project, developed by Zanon Studio, is an exploration of totality and balance applied to the wellness sector. Esfera is an integrated health center designed to care for the human being systemically, merging physical, mental, and emotional spheres through a unique methodology.

With solutions ranging from endurance, performance, and strength training to jiu-jitsu, pilates, psychology, and nutrition, the brand was built to awaken a purpose in students that goes beyond conventional training. The strategic goal of the branding was to create an identity that reflects this holistic vision, transforming the brand into a symbol of evolution and care for the whole.

A visual identity for people to awaken and live better

The visual language developed by Zanon Studio utilizes dynamism and fluidity to represent this continuous journey of awakening and balance. Through contemporary design, the brand positions Esfera as a community where purpose meets integrated health, helping each student live better every single day.

What is your best version?

Why do you train? What is your goal? What is your purpose?

Every individual is unique, which is why the "best version" is different for everyone: training alone, with friends, with family, as a couple, for a competition, to feel better, to age well, or to be part of a community—the goals are infinite!

Once we understand and awaken this purpose, we empower the student to better live this version every day—a version that, together, we have discovered and balanced.

Credits:

Concept & Direction: Mauricio Zanon | Motion: Múltiplo Design

All rights reserved © Zanon Studio

The Esfera visual identity project, developed by Zanon Studio, is an exploration of totality and balance applied to the wellness sector. Esfera is an integrated health center designed to care for the human being systemically, merging physical, mental, and emotional spheres through a unique methodology.

With solutions ranging from endurance, performance, and strength training to jiu-jitsu, pilates, psychology, and nutrition, the brand was built to awaken a purpose in students that goes beyond conventional training. The strategic goal of the branding was to create an identity that reflects this holistic vision, transforming the brand into a symbol of evolution and care for the whole.

A visual identity for people to awaken and live better

The visual language developed by Zanon Studio utilizes dynamism and fluidity to represent this continuous journey of awakening and balance. Through contemporary design, the brand positions Esfera as a community where purpose meets integrated health, helping each student live better every single day.

What is your best version?

Why do you train? What is your goal? What is your purpose?
Every individual is unique, which is why the "best version" is different for everyone: training alone, with friends, with family, as a couple, for a competition, to feel better, to age well, or to be part of a community—the goals are infinite!
Once we understand and awaken this purpose, we empower the student to better live this version every day—a version that, together, we have discovered and balanced.

Credits: Concept & Direction: Mauricio Zanon | Motion: Múltiplo Design
All rights reserved © Zanon Studio